BBA (Service Industry)

Bachelor of Business Administration-BBA (Service Industry)

About the Course

Today we are living in the service industry era. From delivery of food to the purchase of electronics to the need for repair & maintenance work, the service industry is ever present. Even transferring belongings from one destination to another requires service industry professionals.
Keeping in view this, IKG-Punjab Technical University, Jalandhar has designed a course of BBA (Service Industry). In this 3 year degree course, subjects like Introduction to Service Industry, Retail Management,  Tourism & Hospitality Management, Event Management, Services Marketing, Service Operations Management have been introduced. Apart from these, a student of BBA (SI) will learn Customer Relationship Management, Management Information Systems for Service Industry and Regulatory framework. A BBA (SI) graduate may expect to be placed with retail houses like Big Bazaar, Metro, Best Price etc and reputed online giants like Amazon, Flip Kart, Snap deal, OLX, Jabong & many more!
With knowledge of Tourism & Hospitality Management, a student can join a large no. of hotel chains! Expertise in event management can help in finding work as an Event Manager. That’s not all; a student can even choose to start his own venture. With these vast job opportunities. 

Eligibility Criteria

The students who have passed 10+2 exam in any stream are eligible for this course. 

Admission Procedure

Admissions to all seats are made directly by the college on the basis of marks obtained in 10+2. Online registration for seats can be done on our website

Course mentioned above is approved by AICTE, New Delhi & Govt. of Punjab and affiliated to IKG PTU, Jalandhar.


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