Bachelor of Business Administration-BBA (Service Industry Management)

About the Course

Today we are living in the Service Industry Management era. From delivery of food to the purchase of electronics to the need for repair & maintenance work, the service industry is ever present. Even transferring belongings from one destination to another requires service industry professionals.
Keeping in view this, IKG-Punjab Technical University, Jalandhar has designed a course of BBA (Service Industry Management ). In this 3 year degree course, subjects like Introduction to Service Industry Management , Retail Management,  Tourism & Hospitality Management, Event Management, Services Marketing, Service Operations Management have been introduced. Apart from these, a student of BBA (SI) will learn Customer Relationship Management, Management Information Systems for Service Industry and Regulatory framework. A BBA (SI) graduate may expect to be placed with retail houses like Big Bazaar, Metro, Best Price etc and reputed online giants like Amazon, Flip Kart, Snap deal, OLX, Jabong & many more!
With knowledge of Tourism & Hospitality Management, a student can join a large no. of hotel chains! Expertise in event management can help in finding work as an Event Manager. That’s not all; a student can even choose to start his own venture. With these vast job opportunities. 

Eligibility Criteria

The students who have passed 10+2 exam in any stream are eligible for this course. 

Admission Procedure

Admissions to all seats are made directly by the college on the basis of marks obtained in 10+2. Online registration for seats can be done on our website

Course mentioned above is approved by AICTE, New Delhi & Govt. of Punjab and affiliated to IKG PTU, Jalandhar.


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