How can students use social media tools to create an online presence

In the age of technology and social media, a student’s online presence is incredibly important for universities and potential employers. Whether you are applying for your first job or sending an application to a university abroad for higher education, your online persona matters. Admission officers and employers often Google potential candidates to learn more about their opinions, interests and hobbies. Therefore, here are a few tips to make sure your online presence is on point.

Using social media to create your personal brand

Create an online brand

The primary thing to remember is that you are your own brand ambassador. You have to brand “YOU” because that is how potential employers will know who you are. Curate your social media accounts in a way that if someone searches for you online, the first result will be professional and dignified. If you are one of those people who would prefer to maintain a personal account as well, make sure the two are entirely separate.

 

Showcase your interests

LinkedIn, Facebook and Twitter are great mediums to showcase your interests. From following people who inspire you to industry leaders, to sharing articles you find interesting, everything adds up to show your interests to potential employers. Staying updated with news and happenings in your field sends a message to your employer that you are well read.

 

Professionalism

Gone are the days when you could have a weird or funny handle or username on social media platforms. It is extremely important to have a username that is professional. This might be the first impression you are making on somebody, so you want it to exude professionalism. A proper email address, not the one you made in high school, is important for electronic communication.

 

Profile pictures

For social media platforms that you intend to use professionally, such as LinkedIn and Twitter, make sure your profile picture is professional. A professional headshot, in formal attire, is the ideal choice. Try to avoid group pictures or pictures from a party.

 

It is ok to untag/unfollow

For those who do not want the hassle of maintaining separate personal and professional account, your friends and professional contacts will always overlap. No matter how hard you try to control your social media presence, someone somewhere will tag you in a picture you’d rather not show to your employer or university. Therefore, it is ok to untag yourself. If they do ask you why be polite and let them know the reason.

 

The question to ask is this: What would come up if a potential employer or admissions officer looked you up on Google? It is essential for the modern student and modern employee to have an online presence that is an asset to whatever company or institution they are joining. People have been fired for something as small as an inappropriate picture. With these tips, you can turn your online presence into something that will impress your potential employer or school. Today, social media is so much more than just a tool to stay in touch with friends.

 

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