Unlocking Business Potential: The Strategic Scope of MBA Business Analytics

Ready to take your business to the next level? MBA in Business Analytics is an advanced post-graduate program that allows you to maximize your company's potential and stay ahead of the competition. In this program, you will learn various tools and techniques to make informed decisions and create strategies for business success. In this blog, we will share insights on the scope of MBA Business Analytics in India and abroad.


What is an MBA in Business Analytics?

MBA in Business Analytics is a two-year postgraduate program focusing on collecting, sorting, and processing business data to transform it into business insights. Business Analytics assists in determining which data is valuable and how it can be leveraged to improve business. You’ll learn data mining, decision models, visualisation, data acquisition, and customer analytics. The scope of MBA Business Analytics is vast. After completing this course, you can start your career as a business analyst, data analyst, data engineer, risk management analyst, etc.


Master of Business Administration Business Analytics


2 years

Entrance Exam


MBA Business Analytics Subjects

Decision Analysis, Predictive Modeling, Project management, marketing analytics, data science, business intelligence, and many more

MBA Business Analytics Jobs

Data Analyst, Data Scientist, Business Intelligence analyst, big data analytics, market research analyst, and many more

MBA Business Analytics Salary


Who is a Business Analyst?

Scope of MBA in Business analysts is vast. Business analysts are responsible for bridging the gap between IT and business using data analytics. They determine requirements and deliver data-driven recommendations and reports to executives and stakeholders.

Business analysts work with business leaders on how data related to products and services can improve efficiency and add value. Depending on the role, they might work with data sets to improve products, services or processes.

MBA in Business Analytics Syllabus

Semester 1:

Semester 2:

Quantitative Methods

Operations Management

Managerial Economics

Financial Management

Management Information Systems

Financial Analytics

Marketing Management

Human Resource Management

Financial Accounting

Research Methods

Data Modelling

Business Intelligence

Organisational Behaviour

Stochastic Modelling

Statistical Analysis

Optimization Analytics

Computational Methods

Corporate Communication

Semester 3:

Semester 4:

Predictive Analytics

Big Data Analytics

Risk Management

HR Analytics

Data Mining

Operations and Supply Chain Analytics

Marketing Analysis

Strategic Management

Simulation Modelling

Legal and Ethical Aspects of Analytics

Analytics Systems Analysis & Design

Project Management

Professional Development

Professional Development

Elective Paper(s)

Elective Paper(s)

Which Businesses are Using Business Analytics?

Here are the names of some companies known for using business analytics:

  1. Amazon
  2. Google
  3. Facebook
  4. Netflix
  5. Walmart
  1. Procter & Gamble
  2. Starbucks
  3. IBM
  4. General Electric (GE)
  5. Microsoft

Why are Companies Using Business Analytics?

  1. Uncover hidden trends in massive datasets
  2. Aggregate and analyse data from different sources
  3. Utilise dynamic reporting to check the progress of the company
  4. Keep an eye on KPIs and adjust according to changes in the pattern
  5. Using data, defend and amend judgements

Future Scope of Business Analytics

  1. Predictive analytics
  2. Prescriptive analytics
  3. Real-time analytics
  4. Cognitive analytics
  5. Text analytics
  6. Social media analytics
  7. Internet of Things (IoT) analytics
  8. Supply chain analytics
  9. Customer analytics
  10. Healthcare analytics

List Job Roles for Business Analytics

  1. Business Analyst
  2. Data Analyst
  3. Data Scientist
  4. Business Intelligence Analyst
  5. Marketing Analyst
  6. Financial Analyst
  7. Operations Analyst
  8. Supply Chain Analyst
  9. Pricing Analyst
  10. Risk Analyst

Skills Required to Pursue a Career in Business Analytics

  1. Communication skills
  2. Technical Skills
  3. Managerial Skills
  4. Decision-making Skills
  5. Analytical Skills
  6. Critical thinking Skills
  7. Negotiation Skills

In conclusion, the future scope of business analytics is bright. Companies rely on data insights and emerging techniques like machine learning to drive better decision-making. Professionals in this field have rewarding career prospects and competitive salaries. At CGC Jhanjeri, the MBA in Business Analytics is delivered by experienced faculty. The state-of-the-art infrastructure and advanced laboratories make delivering courses to aspiring candidates easy.