MBA in Digital Marketing: The Compelling Reasons to Pursue in 2024

It is irrefutable that in today’s world, communication takes place online. Digital marketing is the best technique to expand businesses across the globe. It is a constantly evolving field and has seen significant growth after the onset of the COVID-19 pandemic. Businesses are looking for job aspirants with management and digital marketing skills. This is why an MBA in Digital Marketing is gaining popularity. This two-year program equips students with a comprehensive knowledge of marketing and how to use it effectively to promote the services of a company.

MBA in Digital Marketing

What is an MBA in Digital Marketing?

An executive MBA in digital marketing is a two-year postgraduate course that equips students with management and online marketing skills. The students learn about emerging marketing trends and strategies in the market. Furthermore, this course focuses on studying social media and increases students' skills in terms of career upliftment.

Digital Marketing Job Role Is Constantly Evolving

A career in digital marketing is one of the most stimulating due to the field's continual evolution and the introduction of new platforms. A digital marketing manager consistently monitors emerging trends to assess their potential influence on discoverability.

Experience development in digital marketing affects virtually every aspect of a brand's online presence. Digital marketing managers assess the effects of new search engine updates on website rankings. The marketing team as a whole then collaborates to develop a strategy.

Digital Marketing Job Roles and The Future

Despite the continued significance of traditional marketing, digital marketing is swiftly gaining dominance due to its cost-effectiveness and ability to leverage analytics.

Marketing managers can now discern precise information regarding visitors' origins, website activities, and the most profitable strategies. A data-driven approach facilitates the validation of professionals' expertise and enables executives to identify the most productive method. Achievements that can be duplicated repeatedly, thereby eradicating uncertainty for subsequent campaigns.

Is There a High Demand for Digital Marketing Jobs?

By 2028, the digital marketing market is anticipated to have expanded at a CAGR of 32.1%, reaching a valuation of USD 24.1 billion. By 2027, there will be approximately 6 billion internet users. The demand for proficient digital marketers will only increase in the future. Everything indicates that the present moment is ideal for acquiring new abilities and launching a professional career.

What Is the Demand for Digital Marketers?

With 860,000 job openings, the "Digital Marketing Specialist" position is among the top ten most in-demand occupations, per LinkedIn. The most sought-after expertise in digital marketing includes social media, content strategy, SEO, analytics, and more.

Due to the extensive nature of digital marketing strategy, there is a substantial demand for employment opportunities. The digital skills divide is, in fact, a crisis that the industry is reeling from. According to a LinkedIn survey, major metropolitan areas in the United States are short approximately 230,000 digital marketing professionals. Given the current labour market glut and the limited availability of qualified candidates, the present moment presents an ideal opportunity to embark on a digital marketing career.

Benefits of an MBA in Digital Marketing

An MBA in Digital Marketing introduces students to various concepts related to online marketing. These skills include search engine optimisation, online marketing strategies, social media marketing, and more. You will get a complete understanding of tools, techniques and practical strategies for promoting products and services. Below, we have listed a few advantages of pursuing an MBA in Digital Marketing:

Comprehensive Knowledge

MBA in Digital Marketing course details are formulated to offer in-depth insight into online marketing. Furthermore, this MBA degree equips you with a complete understanding of tools and techniques used in online marketing, for example, SEO and email marketing.

Experiential Learning Opportunities

It is irrefutable that an MBA is a professional degree. After completing this course, you will get several chances to apply the knowledge gained through classroom sessions to realtime situations. During this course, you will undergo rigorous training and work on different projects, internships, workshops, case studies, etc. Simply put, you will better understand the practical applications of various tools and techniques.

Networking Opportunities

In this program, you can build your network with industry professionals through seminars, trainings and internships. Moreover, your classmates will be your greatest asset as they will be the ones who will take leadership positions at top companies in the upcoming years.

Help Develop an Entrepreneurial Aptitude

The best part of an executive MBA in digital marketing is that it will provide you with fundamental knowledge of online marketing and equip you with the core concepts of business management. MBA in digital marketing course details are designed in such a way that you develop an entrepreneurial mindset and become fit to solve problems of the business world.

Placement Opportunities

CGC Jhanjeri offers all placement-related services, such as skill development, resume building, and interview preparation. This rigorous training program will give you an edge over your competitors. Furthermore, regular placement drives are conducted by CGC Jhanjeri, which will provide you with ample opportunities to grab the best job opportunities.

Who Can Go for an MBA in Digital Marketing?

Digital marketing is currently a critical component for all types of businesses. Whether your business is the sale of bedsheets or the provision of catering services, an effective online presence is essential. Consequently, it is logical that you familiarise yourself with the numerous nuances of digital marketing. Therefore, the issue of who should pursue an MBA in digital marketing becomes ambiguous in this digital economy, given that all businesses desire success.


If you're a graduate student considering an MBA in Digital Marketing, the Chandigarh Group of Colleges, Jhanjeri, is an excellent choice. The academic institution provides a conducive atmosphere for postgraduate learners. This enables students to acquire industry-relevant talents and receive a superior education. Consequently, what are you awaiting? Make an informed decision immediately by contacting the education counsellor at CGC Jhanjeri.